Tuesday

12 May 2026 Vol 19

Sony insists Xperia phones are ‘very important’ to it

CFO Lin Tao mentioned Sony’s beleaguered phone brand at the company’s recent financial results presentation, calling it “a very important business for us,” according to CNET Japan.

Once upon a time, Xperia mattered to Sony because it still held a healthy chunk of Japan’s phone market. That’s no longer true, so if Xperia really is still important, I’m not sure why.

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