Apple’s iPhone 17 Lineup Powers Record Q2 Revenue in March Quarter

Revenue soared to 111.2 billion dollars in Apple’s March quarter, up 17 percent from the same period last year and significantly beyond analyst expectations. Almost 57 billion of that came directly from iPhone sales, a new record high for the March period, as it appears that a large number of people went out and purchased the latest models at once.

Services reached another all-time high of little under $31 billion, while Mac, iPad, and wearables all exceeded forecasts. Sales increased in all regions, with Greater China posting a whopping 28% increase, bringing the total to 20.5 billion dollars, and get this, operating cash flow hit a massive 28 billion dollars, setting a new record in March, and the number of active devices across the board reached an all-time high.

Tim Cook claimed that this was Apple’s strongest March quarter ever, citing the strong popularity of the iPhone 17 models as well as some welcome additions such as the iPhone 17e, the M4-powered iPad Air, and the new MacBook Neo, which appear to have been instant hits with customers. On the phone with investors, John Ternus, who will take over as CEO in September, joined in and discussed what comes next for Apple. After twenty-five years with the company, he believes this is the most exciting time of his career and mentions some major projects that are already in the works.

Cook was pleased with the transfer and noted that the team is still adding to the product and service line-up, particularly in the area of artificial intelligence. Looking ahead, Apple expects revenue to increase by 14-17 percent in the June quarter, which is already looking more optimistic than most analysts projected.
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