Hyundai took the risk and launched IONIQ in China as its own specialized brand for electric vehicles. Today, executives convened in Beijing to unveil not one, but two concept cars that signify the brand’s new path in this market. These vehicles have some bizarre and fascinating names and appear unlike anything else in the global IONIQ fleet, but in a good way.
Hyundai’s CEO, Li Fenggang, believes their new lineup will tick all the appropriate boxes for Chinese drivers in terms of technological driving aids and luxurious, comfortable cabins, while still meeting the high safety requirements we see everywhere else. In China, IONIQ aims to provide clients with a comprehensive mobility experience that is suited to their specific demands in the fast changing world of electric vehicles.
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The first of the two concepts is called Venus, and it’s a stylish car with a bright gold paint job that appears to gleam in the sunlight. The entire body is wrapped in a single smooth curve that stretches from nose to tail, as if it were just one attractive car. Even the roof is ingenious, with a lightweight structure and a transparent spoiler that provides a little of high-tech flare without adding weight, and the sharp lines on the hood and sides give it a strong road presence even when parked.
Inside the Venus, things get extremely interesting, with a cockpit-style dash and layers of soft illumination that resemble a shimmering environment. The seats are likewise a pleasure, with velvety suede accents and strong chrome-gold backings that feel both luxurious and approachable. There’s a tiny friendly character named Lumi who has been incorporated right into the design, so the automobile feels like it’s bonding with whoever gets to drive it. Every aspect has been meant to keep your attention on the road ahead, yet you still feel like you’re in a pleasant, spacious place.
The other concept, named Earth, is a family SUV. It’s been painted with a special finish called aurora shield, which appears to change color depending on the light. Like the Venus, it features a single smooth curve that defines its design, but this time it’s accompanied by some heavy sculpting and sharp edges that give it a more forward-looking attitude. Skid plates and visible bolt straps along the bottom body add a touch of rustic character without going too far.
Inside, passengers sit in a lot of comfort since the seats are made of soft air-filled modules that give you a hug, and the mood lighting overhead casts gorgeous patterns all over the ceiling, like tree shadows. There are hidden maps of Beijing printed inside the ceiling that can only be seen when the light hits at just the right angle, and it’s these little moments of discovery that make everything feel so special. There is also this figure named Aero, who brings a lot of charm to the cabin.
Production versions of these two concepts are right around the corner, so we’ll have to see how they come out. Hyundai is clearly attempting to make a huge statement in the world’s largest electric market by listening to what people genuinely want, rather than simply importing ideas from other countries.
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